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B Y K A T H E R I N E G
INTRODUCTION
In this blog, it will critically analyse the work completed across the advertising strategy module as well as other modules across the course. Reflecting on the role of advertising as a marketing communications vehicle. Followed by the skills and structures that are needed in current agencies for the type of role I would like to gain within the industry. Finally, to conclude a range of issues will be drawn together to form evaluative conclusions about the future direction and role of advertising as a form of marketing communications
Please click on the blog post you wish to read:
- PESTEL analysis
- Marketing communication models
- Marketing communications in the age of technology
- The use of emotions in marketing communications
- The use of marketing communication in a post privacy era
- Brand image through communications
- Turning intellegince into magic- John Hegarty on skills required in ads industry
- Hard skills needed in the Media Buying industry
- Wrap up- Conclusion
- Reference
In this blog, it will critically analyse the work completed across the advertising strategy module as well as other modules across the course. Reflecting on the role of advertising as a marketing communications vehicle. Followed by the skills and structures that are needed in current agencies for the type of role I would like to gain within the industry. Finally, to conclude a range of issues will be drawn together to form evaluative conclusions about the future direction and role of advertising as a form of marketing communications
Please click on the blog post you wish to read:
- PESTEL analysis
- Marketing communication models
- Marketing communications in the age of technology
- The use of emotions in marketing communications
- The use of marketing communication in a post privacy era
- Brand image through communications
- Turning intellegince into magic- John Hegarty on skills required in ads industry
- Hard skills needed in the Media Buying industry
- Wrap up- Conclusion
- Reference